Whilst the campaign is not restricted to the UK only, the name highlights a striking fact: 49% of all driving licences in the UK are held by women, yet women remain under-represented in the fast-growing electric vehicle (EV) and wider clean mobility sector.
As a new industry, it is clearly placed to ensure that representation is woven throughout every level and every element of the industry.
From vehicle manufacturers to energy, charge point operators to hardware, software and supply chain manufacturers, it’s vitally important for women to be visible and to have a voice.
The 49 Collective will celebrate, elevate, and connect women driving the transition to electric mobility, across industry, policy, infrastructure, and innovation, in the UK and beyond.
The Charter provides a framework of founding principles that all signatories are prepared to stand against and will underpin all partnerships undertaken by The 49 Collective to ensure that this a campaign built on more than lip service and good PR, but delivers tangible change in a fast-growing and vital industry.
Crucially though, this is a campaign built with community at its heart and we would love to hear from you and for your company to support the campaign in 2026.
To find out a little more about The 49 Collective, contact Gill Nowell today: gillnowell@hostedbygill.co.uk